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131 programs. Daily competitive signals. AI-powered answers. Loyalty Intel gives loyalty, CRM, and martech professionals the strategic edge that used to cost $50K in consultant fees.

131 Programs Analyzed
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Today's Intelligence

What happened — and what it means for your program

Not just summaries. AI-generated strategic implications for every story, filtered to your vertical.

Restaurant Dive Today
Starbucks Rewards 2026 tier relaunch targets 200x/year superfans with Reserve status
The new three-tier structure (Green, Gold, Reserve) separates casual members from the ultra-loyal — a direct response to declining average ticket and a move away from one-size-fits-all points accumulation.
What this means for you If you run a QSR or retail program with undifferentiated tiers, this signals the market is moving toward meaningful tier separation. One-size loyalty is losing ground to behavioral segmentation.
Payments Journal Yesterday
AI personalization lifts redemption rates 34% in new McKinsey loyalty study
Programs using real-time behavioral triggers for offer delivery outperformed batch-and-blast counterparts by 34% on redemption and 21% on 90-day retention — the largest gap measured since 2019.
What this means for you If your CRM is still batch-sending weekly offers, you're now quantifiably behind. The cost of not personalizing is no longer theoretical — it's a 34-point redemption gap.
C-Store Dive 2 days ago
Casey's Rewards reaches 7M members — fuel CPG + in-store bundling driving growth
Casey's hit 7M members with a fuel-first earn model layered with grocery and food bundling incentives. The program outperforms industry benchmarks for c-store by 2.3x on app-driven transactions.
What this means for you For c-store operators: the CPG bundling model is maturing fast. If you're not connecting fuel rewards to in-store basket incentives, you're leaving the highest-margin uplift on the table.
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Program Architecture Configurator
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Recommended Architecture
Points + Tiered (2-tier)
Based on your inputs, a free-to-join points program with a single earned tier delivers the highest frequency lift in your category. The earn mechanic should reward visit frequency, not just spend.
Competitive Intelligence

Program Change Tracker

The running log of what major programs changed, launched, or killed — and when. Nothing like this exists for free anywhere else.

Strategic Tools

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Database
131 Program Profiles
Every US loyalty program you'd benchmark against — with behavioral science analysis, key metrics, strategy summaries, and industry positioning. Filter by category, model, or tactic.
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Tool
Side-by-Side Compare
Compare up to 3 programs across earn mechanics, behavioral science tactics, fee models, and strategic pillars. Perfect for competitive reviews and CMO presentations.
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Research
20 Global Benchmarks
9 US category leaders and 11 international programs selected for specific innovations worth studying. Includes the influence lineage from international programs to US design.
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Who It's For

Built for practitioners, not spectators

Whether you're building, running, or advising on loyalty programs — here's where to start.

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Loyalty & CRM Leaders

Managing or redesigning a program

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Martech & Personalization

Building the engine behind loyalty

Understand the behavioral science powering the programs you're supporting. Translate tech capabilities into loyalty strategy that gets CMO buy-in.

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Consultants & Strategists

Advising brands on loyalty design

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