The analyst colleague you never had

Your loyalty strategy,
always one question away

131 programs. Daily competitive signals. AI-powered answers. Loyalty Intel gives loyalty, CRM, and martech professionals the strategic edge that used to cost $50K in consultant fees.

131 Programs Analyzed
12+ Live News Sources
Free Always
Ask the Data — AI Loyalty Analyst Live
AI
Hi! I know all 131 programs inside out. Ask me anything about loyalty strategy, program design, or competitive positioning.
Today's Intelligence

What happened — and what it means for your program

Not just summaries. AI-generated strategic implications for every story, filtered to your vertical.

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Weekly Digest · Every Thursday

The 5 loyalty moves that mattered this week

A 3-minute briefing written for loyalty, CRM, and personalization professionals. What launched, what changed, what it means for your strategy — no noise.

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Build Your Program

Your program architecture
in 60 seconds

Answer four questions. Get a recommended program model with benchmark comparisons from programs that have made it work — backed by 131 data points, not generic advice.

Built for strategists preparing roadmaps, refreshes, or CMO presentations. Share the output. Put it in a deck. It's yours.

Program Architecture Configurator
Select your situation to get a recommended model
1. Your industry
2. Primary goal
3. Fee model preference
4. Biggest constraint
Recommended Architecture
Points + Tiered (2-tier)
Based on your inputs, a free-to-join points program with a single earned tier delivers the highest frequency lift in your category. The earn mechanic should reward visit frequency, not just spend.
Competitive Intelligence

Program Change Tracker

The running log of what major programs changed, launched, or killed — and when. Nothing like this exists for free anywhere else.

Strategic Tools

Everything you need in one place

Built for practitioners who need to move fast. No paywalls, no sign-up walls for core tools.

Database
131 Program Profiles
Every US loyalty program you'd benchmark against — with behavioral science analysis, key metrics, strategy summaries, and industry positioning. Filter by category, model, or tactic.
Browse programs
Tool
Side-by-Side Compare
Compare up to 3 programs across earn mechanics, behavioral science tactics, fee models, and strategic pillars. Perfect for competitive reviews and CMO presentations.
Compare now
Research
20 Global Benchmarks
9 US category leaders and 11 international programs selected for specific innovations worth studying. Includes the influence lineage from international programs to US design.
See benchmarks
Who It's For

Built for practitioners, not spectators

Whether you're building, running, or advising on loyalty programs — here's where to start.

🎯
Loyalty & CRM Leaders

Managing or redesigning a program

Get competitive context fast. Know what your peers at Starbucks, Target, and Delta are actually doing — and why it's working.

Start here →
📊
Martech & Personalization

Building the engine behind loyalty

Understand the behavioral science powering the programs you're supporting. Translate tech capabilities into loyalty strategy that gets CMO buy-in.

Start here →
💡
Consultants & Strategists

Advising brands on loyalty design

Stop reinventing the wheel. Use the data to back your recommendations, build faster decks, and show clients international models they've never heard of.

Start here →